Lovable Vintage Couture Underwear Set ♥

Italy’s hottest lingerie label Lovable has now landed in the UK. Italy’s number-one lingerie brand, Lovable has produced glamorous and sexy underwear since 1962. It has now hit rails exclusively at selected John Lewis stores, and the chic new range offers British women a taste of Italian style, contemporary design and quality at an affordable price. Their styles include iconic vintage looks, a sexy balconettes and feather light lingerie; all fabulously feminine designs.

I was sent a set called Vintage Couture, and this vintage collection has been inspired by Italian icons such as Sofia Loren and Claudia Cardinale. The range provides great shape and comfort in sophisticated style. The bra is available in underwire and soft cup, and the range features a combination of feminine lace with luxury satin. The structured cut and sewn shape of the bra perfectly supports the bust.

I chose the underwired bra and the high waist briefs for a full vintage style look. The full brief is crafted from a silky-feel fabric, and they feature semi-sheer mesh panelling, exposed stitching and a pretty floral lace overlay. The panel holds in your tummy and goes up to your waist, giving a 50’s style silhouette. The matching underwired push up bra has detailed straps, and includes a Lovable charm. An applique heart adorns the centre of the bra for an extra romantic, feminine touch. This set would make a gorgeous Christmas or Valentines gift for any vintage lover.

You can view the full Lovable lingerie range from John Lewis here.

Lovable Vintage Couture Underwear Set ♥

Lovable Vintage Couture Underwear Set ♥

Lovable Vintage Couture Underwear Set ♥

The underwired bra is £35, soft cup £30, high waist briefs £20, and mini briefs £16, all available from John Lewis.
Lovable Vintage Couture Underwear Set ♥

Lovable Vintage Couture Underwear Set ♥


  1. November 8, 2012 / 1:18 pm

    That set is beautiful – I love vintage style lingerie! Meaning to do a post on some of my new buys later this month actually… Primark has a gorgeous cream set with high-waisted briefs in this season 🙂

    Sam Muses xx

  2. November 8, 2012 / 3:03 pm

    Oh I love these, they look so pretty. I am in desperate need of an underwear drawer overhaul, as I've changed size a lot recently, so nothing fits anymore.

  3. November 8, 2012 / 3:14 pm

    lingerie is like my ultimate weakness – I love pretty sets, I'm lusting after the whole of Boux Avenue's range at the moment x

  4. November 8, 2012 / 3:20 pm

    This is such a pretty set! I can't help myself when it comes to finding a nice pair of underwear, I just have to buy it! I love the vintage look to these

    louisejoyb x

  5. November 26, 2012 / 5:18 am

    Here in Brazil, we never use big panties like this, just our grandmas!

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